The Lutheran World Federation Assembly 2010
Stuttgart, Germany
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Theme: Give Us Today our Daily Bread
The logo's modest, simple design attempts to combine several elements in one graphic image. The cross in the center clearly indicates that Jesus Christ, the Crucified One, is the Lord of the church. The cross immediately makes apparent that this is a communion of churches gathered together at its Assembly.
To learn more about the assembly, link here to the LWF site. |
The cross is curved in order to emphasize that it is not an inert but rather a living entity. In a sweeping movement from left to right, the cross curves gracefully upwards, symbolizing our hope in the resurrection.
The cross is inscribed in a stylized bud. Drawn by a single pen stroke, this bud represents life and growth. It symbolizes the Kingdom of God, which is growing and spreading. The color of the bud is green, and indicates that humankind can make use of all the plants that grow on this earth, as told in the story of creation in the Bible.
The bud is directed upwards, representing "Our daily bread." All bread, all food, begins as something minute. Every plant, be it rice or other grains, begins with a tiny seed and if this seed falls into the earth and dies, it becomes a great plan and bears much fruit.
The small number of brush strokes contained in the logo makes poignantly clear how dependent humankind is on bread and how simple, yet vital this "our Father" petitions is. The kind, reassuring character of this logo attempts to reflect God's kindness, who is present among us in the form of bread of wine.
The logo tries to make clear to all concerned that Christians from the four corners of the earth are gathered here in order to reflect together about a matter of critical importance for all humanity and to make God's kindness and caring toward everyone vividly present.
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