Church marketing by the book

Article 5, November 2013 - Issue 31


Many congregational leaders find that they need help with their marketing responsibilities. Here are six book suggestions to help those new to marketing or those who would like to brush up on their skills.


“Outspoken: Conversations on Church Communication” by Tim Schraeder

This book is a collection of thoughts, ideas and principles that are shaping and inspiring the way some outspoken church communications leaders are leading communication in their churches, from churches of 25 to 25,000, from Des Moines, Iowa, to Sydney, Australia. Throughout these pages you’ll be challenged to think through how your church is communicating and consider new ways of thinking. The end goal of this book is to engage you in an ongoing conversation about the role of communication in the church. It is our prayer that these thoughts will frustrate, educate and motivate you and your church to communicate, with uncompromising clarity, the truth of Jesus. (Introduction)


“Word of Mouth Marketing: How Smart Companies Get People Talking” by Andy Sernovitz

With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists and buzz — when to use them and how simple it is to make them work. Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band or dry cleaner — and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion — and why some multi-million-dollar advertising campaigns fail to get noticed.


“UnMarketing: Stop Marketing. Start Engaging” by Scott Stratten

If you're ready to stop marketing and start engaging, then welcome to “UnMarketing.” The landscape of business-customer relationships is changing and “UnMarketing” gives you innovative ways out of the old “Push and Pray” rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This updated and revised edition includes new information on building relationships through Twitter, Facebook, LinkedIn, and Google+. “UnMarketing” supplies you with a winning approach to stop ineffective marketing and put relationships first — then reap the long-term, high-quality growth that follows!


“Church Marketing 101: Preparing Your Church for Greater Growth” by Richard L. Reisling

Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In Church Marketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.