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Congregational Marketing Kit

For use by ELCA congregations

 
The ELCA brand campaign is going national. We need your help to make this campaign successful.

To help increase the visibility of your congregation in your community, we are providing a congregational marketing kit with print and online components.
Click to see larger image - Congregational banner for ELCA brand campaign. The kit includes:


PRINT

ONLINE

  • Video to embed on your Web site or blog
  • Web banners for your congregational or synodical Web site


Bookmarks
 

The following two-sided bookmarks corresponding to the print ads are available in PDF.PDF Format
Each bookmark is available with light background and dark background. 
For a 2-up layout to conserve paper, please call ELCA Communication Services at 800/638-3522, ext. 2439.

Bread
dark  |  light

Volunteers
dark  |  light

Homes
dark  |  light
[ ] Bread bookmark (light) preview image (front side)

preview of Bread (light background) bookmark
Download instructions PDF Format


Postcards
 

Download instructions PDF Format

Bismarck postcard PowerPoint format

Denver postcard PowerPoint format

Senegal postcard PowerPoint format

Peru postcard PowerPoint format

New Orleans postcard PowerPoint format

Milwaukee postcard PowerPoint format
[ ] Bismarck postcard preview image (front side)

preview of Bismarck postcard (6"x9")

Postcards corresponding to the print ads are available in customizable PowerPoint format. Each postcard file is 1.4 MB. 

Download instructions PDF Format for customizing the postcard with your congregation name and contact information.


Posters
 

Bismarck poster PDF Format  | custom PowerPoint format [ ] [ ] Denver customizable poster
Denver poster PDF Format  | custom PowerPoint format [ ]
Senegal poster PDF Format  | custom PowerPoint format [ ]
Peru poster PDF Format  | custom PowerPoint format [ ]
New Orleans poster PDF Format  | custom PowerPoint format [ ]
Milwaukee poster PDF Format  | custom PowerPoint format [ ]

preview of Denver poster (11"x17")


Posters (11" x 17") corresponding to the print ads are available in standard PDF or customizable PowerPoint format. Each poster file is at least 1 MB. 

If you download a customizable PPT file, fill in your congregation name and contact information and send the updated file to a printshop.

Customizable Print Ads

These customizable print ads are available as fillable PDFs.PDF Format
Each print ad is available in three sizes (small, medium, large) and two versions (b&w, color).

Print dimensions: small: 6.5" x 3";  med.: 9.5" x 3"; large: 8" x 6"

Download instructions for customizing the print ads. If you still have questions, contact ELCA Communication Services at 800/638-3522, ext. 2439.

Bread 
   Color:  sm  |  med  |  lg

   B&W:  sm  |  med  |  lg

Volunteers 
   Color:  sm  |  med  |  lg

   B&W:  sm  |  med  |  lg

Homes 
   Color:  sm  |  med  |  lg

   B&W:  sm  |  med  |  lg
[ ] Volunteers print ad example - ELCA Brand Campaign

preview of Volunteers print ad (large, color)
Download instructions PDF Format
Download sample ad

Vinyl banner

4' x 8' artworkBanner hanging on a church

To download hi-res banner artwork:
Right-click, select "Save Target As..."
elcabanner.pdf (133 MB, PDF file)


The actual print file is very large and should only be accessed by a professional print shop. The print shop should print the banners with bleed and trim to the 4’ x 8’ size.

The print shop can source the file at http://downloads.elca.org/documents/elcabanner.pdf


Web banners

Share the message of the Evangelical Lutheran Church in America by displaying a Web button on your blog or Web site. This image (see below) is for use on your Web site, blog or e-newsletter to help promote the ELCA brand campaign. Web banners are in process and will be posted soon. If you have any questions or difficulties, please let us know.

God's work. Our hands. Join us! [ ] Instructions for downloading Web button:
    1. Right click on the graphic at right and choose "save image as ..."
    2. Save the graphic on your computer.
    3. Add the graphic to your site, blog or e-newsletter.
    4. Make sure to link the Web graphic to: http://www.elca.org/ourbrand

Animated Flash Banners

728 x 90 pixels:
ELCA Ad Banner

ELCA Ad Banner

ELCA Ad Banner

Instructions for downloading animated Flash Web banners:

    1. Right click on this link: banners_728x90.zip and choose "save target as ..."
    2. Save the zipped file on your computer.
    3. Extract the Flash files from the zipped archive.
    4. Add a Flash file to your Web site.
    5. Be sure to include the AC_RunActiveContent.js file in the same directory as the Flash file.

300 x 250 pixels:
     ELCA Ad Banner       ELCA Ad Banner       ELCA Ad Banner

Instructions for downloading animated Flash Web banners:

    1. Right click on this link: banners_300x250.zip and choose "save target as ..."
    2. Save the zipped file on your computer.
    3. Extract the Flash files from the zipped archive.
    4. Add a Flash file to your Web site.
    5. Be sure to include the AC_RunActiveContent.js file in the same directory as the Flash file.

 

Other Web banners

728 x 90 pixels:

ELCA Ad Banner

300 x 250 pixels:
ELCA Ad Banner

Instructions for installing Web banners:

    1. Right click on the image and choose "save target as ..."
    2. Save the file on your computer.
    3. Upload image to your Web site.
    4. Be sure to link image to http://www.elca.org/ourbrand

© Evangelical Lutheran Church in America | 800-638-3522