Professional Printing
The Evangelical Lutheran Church in America has established
guidelines
for how to treat the ELCA brand mark. Consistency is the key to our effectiveness. All of us need to follow these guidelines to present a consistent appearance and message to both members and non-members throughout the world. Variations to the brand mark, even slight, can cause confusion, and give the impression of disorganization.
Brand mark usage
The combination of these three elements is what brings the ELCA’s whole identity to life. That’s why it’s important to use all three elements together whenever possible. There are four preferred representations of the brand mark, displayed at left.
Four color emblem with black type
Colors for the full-color brand mark (in any signature format) are black cross and outline with red (
PMS 485) in the interior upper left quadrant, purple (
PMS 2587) in the interior upper right quadrant, yellow (
PMS 116) in the interior lower right quadrant, and green (
PMS 376) in the interior lower left quadrant.
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Two color emblem with black type
Colors for the two-color brand mark are black cross and outline with red (PMS 485) fill.
Black on light background
Black and white application on a light background and used only with a black and white reproduction process.
White on dark background
Reverse of the black and white for darker backgrounds and used with a black and white reproduction process.