 The Evangelical Lutheran Church in America has established graphic standards for how to treat the ELCA brandmark. Consistency is the key to our effectiveness. All of us need to follow these guidelines to present a consistent appearance and message to both members and non-members throughout the world. Variations to the brandmark, even slight, can cause confusion, and give the impression of disorganization.
Brandmark usage
The combination of these three elements is what brings the ELCA’s whole identity to life. That’s why it’s important to use all three elements together whenever possible. There are four preferred representations of the brandmark, displayed below. "Web" images are 200 pixels wide. |
|
|
ALL FOUR VERSIONS
Download all all 18 files and the ELCA Graphic Standards Manual in a Zipped file. |
|
ZIP (Right-click on a link to save the file.) |
![[ ]](/~/media/Images/Common%20Images/1x1BackgroundGrey.gif) |
|
|
FOUR COLOR EMBLEM WITH BLACK TYPE
Colors for the full-color brandmark (in any signature format) are black cross and outline with red (PMS 485, RGB 206-50-41, Hex ce3229) in the interior upper left quadrant, purple (PMS 2587, RGB 117-104-170, Hex 7568aa) in the interior upper right quadrant, yellow (PMS 116, RGB 245-209-48, Hex fsd130) in the interior lower right quadrant, and green (PMS 376, RGB 159-197-77, Hex 9fc54d) in the interior lower left quadrant. |
|
 |
|
GIF | WEB (Right-click on a link to save the file.) |
 |
|
GIF | WEB (Right-click on a link to save the file.) |
|
|
TWO COLOR EMBLEM WITH BLACK TYPE
Colors for the two-color brand mark are black cross and outline with red (PMS 485, RGB 206-50-41, Hex ce3229) fill. |
|
 |
|
GIF | WEB (Right-click on a link to save the file.) |
 |
|
GIF | WEB (Right-click on a link to save the file.) |
|
|
BLACK ON A LIGHT BACKGROUND
Black and white application on a light background and used only with a black and white reproduction process. |
|
 |
|
GIF | WEB (Right-click on a link to save the file.) |
 |
|
GIF | WEB (Right-click on a link to save the file.) |
|
|
WHITE ON DARK BACKGROUND
Reverse of the black and white for darker backgrounds and used with a black and white reproduction process. |
|
 |
|
GIF | TRANSPARENT | WEB (Right-click on a link to save the file.) |
 |
|
GIF | TRANSPARENT | WEB (Right-click on a link to save the file.) |
|
|
| The use of the ELCA name, emblem and tagline are limited to the ELCA churchwide organization, ELCA synods and ELCA congregations. Other entities may use these only with the agreement and written permission of the Evangelical Lutheran Church in America. |