Constant Contact
Inform and inspire your members with e-mail
Constant Contact provides an easy, affordable solution for producing professional looking newsletters, church bulletins, memos, etc. for e-mail distribution. Save time, printing, postage and design costs! Constant Comment provides the template and the database assistance and you provide the information. If you already are a Constant Contact customer, you can switch to the ELCA plan by going to
www.elca.org/ccconvert. Questions may be directed to
Paul Edison-Swift at 800-638-3522 ext. 2946 or to
www.elca.constantcontact.com.
NOTE: after creating your account, be sure to follow Constant Contact procedures for
declaring your non-proft status and applying for a
non-profit discount.
5 Steps for getting started with e-mail marketing
Step 1: Ask your members for their e-mail addresses.
Use an e-mail sign-up book.
Collect addresses from new members.
Ask for e-mail on all forms.
Add an e-mail sign-up box to Web site.
Step 2: Determine your communication goals (what you want to accomplish).
Inform members of upcoming events.
Introduce new members.
Send inspirational quotes or verses.
Send last minute information.
Communicate with specific groups.
Step 3: Decide what types of e-mails you want to send.
Informative newsletter.
Special worship event invitations.
Send event surveys and registrations.
Step 4: Determine a communication schedule and stick with it.
Be consistent in your communications, as they reinforce your connection with your members. Determine how oft en you want to communicate with your members and then commit to that. If you tell your members they will get a weekly message, then make sure to send one each week.
Step 5: Examine your members’ responses and adjust accordingly.
With the reporting feature that comes with most e-mail marketing services, take a look at how many of your members open the e-mails you send and what links they click on. Based on this information you may want to make adjustments.