ELCA Branding

The Evangelical Lutheran Church in America has established graphic standards for how to treat the ELCA brandmark. Consistency is the key to our effectiveness. All of us need to follow these guidelines to present a consistent appearance and message to both members and non-members throughout the world. Variations to the brandmark, even slight, can cause confusion, and give the impression of disorganization. 

Below are a list of resources you can download or purchase. For more information about a specific resource, just hover over the icon.

Brandmark Quick Reference Guide

At-a-glance graphic standards for the ELCA brandmark.

Brandmark Quick Reference Guide

Download

Building Awareness of Our Church

Comprehensive graphic standards for the ELCA brandmark.

Building Awareness of Our Church

Download

ELCA Style Guide - Alphabetized Word List

The primary style manual for the Evangelical Lutheran Church in America (ELCA) is the current edition of Associated Press Stylebook (AP Stylebook).

ELCA Style Guide - Alphabetized Word List

Download

Below are a list of resources you can download or purchase. For more information about a specific resource, just hover over the icon.

ELCA Primary Brandmark

Two line ELCA Brandmark. Zip file includes brandmarks for professional printing, office use and website use.

ELCA Primary Brandmark

Download

ELCA Secondary Brandmark

Three line ELCA Brandmark. Zip file includes brandmarks for professional printing, office use and website use.

ELCA Secondary Brandmark

Download

Spanish-language brandmarks.

Building Awareness of Church Spanish

Style guide for the ELCA in Spanish.

Building Awareness of Church Spanish

Download

ELCA Spanish Brandmark

ELCA Spanish Brandmark

Download

Download templates you can customize with your synod or congregation's name.

ELCA Business Card Templates

ELCA Business Card Templates

Download

ELCA Customizable Graphics

ELCA Customizable Graphics

Download

ELCA Envelope Template

ELCA Envelope Template

Download

ELCA Letterhead Templates

ELCA Letterhead Templates

Download

ELCA Presentation Templates

ELCA Presentation Templates

Download

ELCA Roadmarker Order Form

ELCA Roadmarker Order Form

Download

Brandmark materials for specific ELCA Churchwide ministries and programs.

ELCA Malaria Campaign

ELCA Malaria Campaign brandmark for professional printing and website use.

ELCA Malaria Campaign

Download

ELCA World Hunger Brandmark

ELCA World Hunger brandmark for professional printing, office use and website use.

ELCA World Hunger Brandmark

Download

Lutheran Disaster Response Brandmark

Lutheran Disaster Response brandmark for professional printing, office use and website use.

Lutheran Disaster Response Brandmark

Download

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean ullamcorper pretium ornare. Sed ut convallis eros post hoc ente. Pellentesque bibendum sodales justo vitae pretium. Nam vel metus sed dolor consequat bibendum tempus et ligula. Phasellus tincidunt euismod consectetur. Phasellus eget urna dui.

Full Name Of Item

Description Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean ullamcorper pretium ornare.

Full Name Of Item

Description Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean ullamcorper pretium ornare.

Full Name Of Item

Description Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean ullamcorper pretium ornare.

Full Name Of Item

Description Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean ullamcorper pretium ornare.

Full Name Of Item

Description Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean ullamcorper pretium ornare.

Full Name Of Item

Description Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean ullamcorper pretium ornare.