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Augsburg Fortress Names Director for Canadian Operation

Augsburg Fortress Names Director for Canadian Operation

December 23, 1999



CHICAGO (ELCA) -- Augsburg Fortress Publishers, the Minneapolis-based publishing house of the Evangelical Lutheran Church in America (ELCA), announced Larry Willard will become executive director for Augsburg Fortress Publishers, Canada, effective Jan. 3, 2000.
Willard joins Augsburg Fortress following a career as vice president for institutional advancement, operations and marketing at Tyndale College, Toronto, Ontario. Previously, Willard held management posts at Xerox Corp. and Apple Computers in sales, marketing and service.
He holds a bachelor of commerce degree from York University/University of Western Ontario, London, Ontario, and a master of divinity from Tyndale College and Seminary, Toronto.
Willard will be responsible for development and execution of Augsburg Fortress' Canadian operational and strategic plans, which includes distributing products from Augsburg Fortress Publishers in the United States, as well as distributing products from Concordia Publishing House, the St. Louis-based publishing house of the Lutheran Church - Missouri Synod. Marketing, sales, warehousing, distribution and finance personnel will report to him.
Willard will report to Kenneth G. Hartwell, senior vice president and chief marketing officer, Augsburg Fortress, Minneapolis.
"We believe the business in Canada has the potential to double in size," said Hartwell. "Larry has the business experience, the knowledge and the theological background to be an effective leader for our Canadian operation."

***Gayle Aldrich is publicist for Augsburg Fortress Publishers,
Minneapolis.

For information contact:
John Brooks, Director (773) 380-2958 or NEWS@ELCA.ORG
http://listserv.elca.org/archives/elcanews.html

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About the Evangelical Lutheran Church in America:
The ELCA is one of the largest Christian denominations in the United States, with 2.8 million members in more than 8,500 worshiping communities across the 50 states and in the Caribbean region. Known as the church of "God's work. Our hands.," the ELCA emphasizes the saving grace of God through faith in Jesus Christ, unity among Christians and service in the world. The ELCA's roots are in the writings of the German church reformer Martin Luther.

For information contact:
Candice Hill Buchbinder
Public Relations Manager
Candice.HillBuchbinder@ELCA.org

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